Kelly Peters

Recent Posts

BEworks Conversations with Nina Mažar: How Behavioral Science Can, and Should, Be Used in the Context of COVID-19

Nina Mažar is a Co-Founder of BEworks, Professor of Marketing at the Questrom School of Business at ... Read More >>>

BEworks Conversations with On Amir: How the pandemic will shape our perceptions and behavior now and in the future

On Amir is a Professor of Marketing at Rady School of Management, UC San Diego, and Associate Dean. ... Read More >>>

BEworks Conversations with Barbara Kahn: How to Cultivate and Sustain Customer Loyalty with the Barriers of COVID-19

Barbara Kahn is Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker ... Read More >>>

BEworks Conversations with Jonathan Howard: When business leaders might have more in common with ER doctors than they realize

Jonathan Howard is an associate professor of neurology and psychiatry at Bellevue Hospital and NYU ... Read More >>>

Welcome to the BEworks Blog

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About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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