Laura Turbay

BEworks Writer

Recent Posts

Are your employees feeling burned out? Here are 5 reasons why

Are your employees feeling burned out? Here are 5 reasons why

Based on Using Behavioral Science to Improve Employee Well-Being Read More >>>
06
Jul
2022
How to make a brand

How to make a brand 'stick': The Heinz ketchup conundrum

Based on A Behavioral Approach to Value Propositions Read More >>>
26
May
2022
Behavioral Segmentation: A new approach to defining your customers

Behavioral Segmentation: A new approach to defining your customers

Adapted from A Cautious Tale of Market Segmentation: A Behavioral Perspective by Ada Le, Wardah ... Read More >>>
10
May
2022
Six Proven Ways to Deliver Better Financial Advice

Six Proven Ways to Deliver Better Financial Advice

If you’ve ever said, ‘I can fix this leaky sink myself’ or ‘I can put this bed frame together on my ... Read More >>>
09
Dec
2021

About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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