Brand recognition and building brand value are essential in a competitive and complex marketplace. This article penned by Nick Hobson, Nathaniel Barr (Scientific Advisor), and Kelly Peters (CEO and Co-Founder), considers an often-overlooked way that companies can approach brand strategy: rituals.

Read more to learn precisely what a ritual is in scientific terms, highlights of the behavioral science research on what makes rituals so powerful, and tangible insights about how to leverage this power toward your firm’s branding goals.