--- title: BEworks in Business Insider on The Power of Ritual in Branding description: BEworks in Business Insider on The Power of Ritual in Branding image: https://blog.beworks.com/hubfs/Featured%20Articles_Cover%20-%20Brand.png --- [![beworks](https://blog.beworks.com/hs-fs/hubfs/BEworks_February2020%20Theme/img/beworks_logo.png?width=324&height=104&name=beworks_logo.png "beworks")](https://beworks.com/) - [About Us](https://beworks.com/about-us/) - [Mandate](https://beworks.com/about-us/#mandate) - [Why We’re Here](https://beworks.com/about-us/#why_we_re_here) - [Founder’s Philosophy](https://beworks.com/about-us/#founders_philosophy) - [Team](https://beworks.com/about-us/#team_intro) - [Our Partners](https://beworks.com/about-us/#our_partners) - [What We Do](https://beworks.com/what-we-do/) - [Products & Services](https://beworks.com/what-we-do/#products-and-services) - [How We’re Different](https://beworks.com/what-we-do/#how-we-are-different) - [Our Approach](https://beworks.com/what-we-do/#our-approach) - [Testimonials](https://beworks.com/what-we-do/#testimonials) - [Working With Us](https://beworks.com/what-we-do/#working-with-us) - [Case Studies](https://beworks.com/what-we-do/#case-studies) - [Knowledge Centre](https://beworks.com/knowledge-centre/) - [COVID-19](https://beworks.com/covid-19/) - [Blog](https://blog.beworks.com/becurious) - [Case Studies](https://beworks.com/knowledge-centre/#case-studies) - [Press Releases](https://beworks.com/knowledge-centre/#press-release) - [In The Media](https://beworks.com/knowledge-centre/#in-the-media) - [Talks and Presentations](https://beworks.com/knowledge-centre/#talks_and_presentations) - [What We Are Up To](https://beworks.com/what-we-are-up-to/) - [Academy](https://www.beworksacademy.com/) - [Research Institute](https://beworks.com/research-institute/) - [Events](https://beworks.com/events/) - [Upcoming Events](https://beworks.com/events/upcoming/) - [Past Events](https://beworks.com/events/past-events/) - [Join Us](https://www.beworkscareers.com/) - [Connect](https://beworks.com/connect/) [![Beworks](https://blog.beworks.com/hubfs/BEworks_February2020%20Theme/img/beworks_logo.png)](https://beworks.com/) X English Japanese Spanish # BEcurious # BEworks in Business Insider on The Power of Ritual in Branding Posted by [BEworks](https://blog.beworks.com/becurious/author/beworks) on Jun 3, 2020 4:33:54 PM ![BEworks](https://blog.beworks.com/hubfs/BEworks_Lockup-Square-02-1.png) Share this post - [Tweet](https://twitter.com/share) ![Featured Articles_Featured Article-1](https://blog.beworks.com/hs-fs/hubfs/Featured%20Articles_Featured%20Article-1.png?width=157&name=Featured%20Articles_Featured%20Article-1.png)Brand recognition and building brand value are essential in a competitive and complex marketplace. This article penned by Nick Hobson, Nathaniel Barr (Scientific Advisor), and Kelly Peters (CEO and Co-Founder), considers an often-overlooked way that companies can approach brand strategy: rituals. Read more to learn precisely what a ritual is in scientific terms, highlights of the behavioral science research on what makes rituals so powerful, and tangible insights about how to leverage this power toward your firm’s branding goals. [![Featured Articles_Click Here - Brand](https://blog.beworks.com/hs-fs/hubfs/Featured%20Articles_Click%20Here%20-%20Brand.png?width=2134&name=Featured%20Articles_Click%20Here%20-%20Brand.png)](https://www.businessinsider.com/make-brand-psychologically-capturing-use-power-of-ritual)   [Featured](https://blog.beworks.com/becurious/tag/featured) , [news](https://blog.beworks.com/becurious/tag/news) ## About **BE***works* Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog. ## **![button 1-03-03](https://blog.beworks.com/hs-fs/hubfs/button%201-03-03.png?width=356&name=button%201-03-03.png)** **Stay up to date with the latest news** ![buttons-01](https://blog.beworks.com/hs-fs/hubfs/buttons-01.png?width=1278&name=buttons-01.png) #### Recent Post ![Scarcity mindset may be affecting your financial decision-making](https://blog.beworks.com/hubfs/Scarcity%20Mindset%20Thumbnail.png) 04 Nov 2022 ### [Scarcity mindset may be affecting your financial decision-making](https://blog.beworks.com/becurious/scarcity-mindset-may-be-affecting-your-financial-decision-making.-heres-what-you-can-do-about-it) ![Solving Patient Care Challenges Using a Psychological Approach](https://blog.beworks.com/hubfs/Blog%20Thumb-1.png) 23 Aug 2022 ### [Solving Patient Care Challenges Using a Psychological Approach](https://blog.beworks.com/becurious/solving-patient-care-challenges-using-a-psychological-approach) ![Are your employees feeling burned out? Here are 5 reasons why](https://blog.beworks.com/hubfs/07.%20Thumbail.png) 06 Jul 2022 ### [Are your employees feeling burned out? Here are 5 reasons why](https://blog.beworks.com/becurious/the-5-reasons-why-your-employees-are-feeling-burned-out) ![How to make a brand 'stick': The Heinz ketchup conundrum](https://blog.beworks.com/hubfs/Artboard%205-1.png) 26 May 2022 ### [How to make a brand 'stick': The Heinz ketchup conundrum](https://blog.beworks.com/becurious/how-to-make-a-brand-stick-the-heinz-ketchup-conundrum) ![Behavioral Segmentation: A new approach to defining your customers](https://blog.beworks.com/hubfs/Artboard%204.png) 10 May 2022 ### [Behavioral Segmentation: A new approach to defining your customers](https://blog.beworks.com/becurious/behavioral-segmentation-a-new-approach-to-market-segmentation) [![View all blog posts](https://no-cache.hubspot.com/cta/default/4498340/f2f6cfe4-8a7c-4c83-8d09-c4007683ef4e.png)](https://cta-redirect.hubspot.com/cta/redirect/4498340/f2f6cfe4-8a7c-4c83-8d09-c4007683ef4e) ### Posts by Tag - [beworks conversations (16)](https://blog.beworks.com/becurious/tag/beworks-conversations) - [Featured (12)](https://blog.beworks.com/becurious/tag/featured) - [finance (11)](https://blog.beworks.com/becurious/tag/finance) - [BEworks Team (9)](https://blog.beworks.com/becurious/tag/beworks-team) - [Published (7)](https://blog.beworks.com/becurious/tag/published) - [Credit in the New Normal (6)](https://blog.beworks.com/becurious/tag/credit-in-the-new-normal) - [Healthcare Series (5)](https://blog.beworks.com/becurious/tag/healthcare-series) - [behavioral economics (5)](https://blog.beworks.com/becurious/tag/behavioral-economics) - [news (5)](https://blog.beworks.com/becurious/tag/news) - [investor (3)](https://blog.beworks.com/becurious/tag/investor) - [marketing (3)](https://blog.beworks.com/becurious/tag/marketing) - [Customer Experience (2)](https://blog.beworks.com/becurious/tag/customer-experience) - [Partnerships (2)](https://blog.beworks.com/becurious/tag/partnerships) - [carbon-neutral (2)](https://blog.beworks.com/becurious/tag/carbon-neutral) - [energy (2)](https://blog.beworks.com/becurious/tag/energy) - [investment (2)](https://blog.beworks.com/becurious/tag/investment) - [psychology (2)](https://blog.beworks.com/becurious/tag/psychology) - [sustainability (2)](https://blog.beworks.com/becurious/tag/sustainability) - [vaccination (2)](https://blog.beworks.com/becurious/tag/vaccination) - [COVID-19 (1)](https://blog.beworks.com/becurious/tag/covid-19) - [Customer Journey Mapping (1)](https://blog.beworks.com/becurious/tag/customer-journey-mapping) - [Psychological Journey Mapping (1)](https://blog.beworks.com/becurious/tag/psychological-journey-mapping) - [Social Media (1)](https://blog.beworks.com/becurious/tag/social-media) - [ai (1)](https://blog.beworks.com/becurious/tag/ai) - [brand strategy (1)](https://blog.beworks.com/becurious/tag/brand-strategy) - [branding (1)](https://blog.beworks.com/becurious/tag/branding) - [burnout (1)](https://blog.beworks.com/becurious/tag/burnout) - [business (1)](https://blog.beworks.com/becurious/tag/business) - [carbon-negative (1)](https://blog.beworks.com/becurious/tag/carbon-negative) - [consulting (1)](https://blog.beworks.com/becurious/tag/consulting) - [consumer behavior (1)](https://blog.beworks.com/becurious/tag/consumer-behavior) - [consumer personas (1)](https://blog.beworks.com/becurious/tag/consumer-personas) - [diversity & inclusion (1)](https://blog.beworks.com/becurious/tag/diversity-inclusion) - [earth day (1)](https://blog.beworks.com/becurious/tag/earth-day) - [employee (1)](https://blog.beworks.com/becurious/tag/employee) - [employee well-being (1)](https://blog.beworks.com/becurious/tag/employee-well-being) - [environment (1)](https://blog.beworks.com/becurious/tag/environment) - [heuristics (1)](https://blog.beworks.com/becurious/tag/heuristics) - [incentives (1)](https://blog.beworks.com/becurious/tag/incentives) - [loyalty (1)](https://blog.beworks.com/becurious/tag/loyalty) - [market volatility (1)](https://blog.beworks.com/becurious/tag/market-volatility) - [marketing segmentation (1)](https://blog.beworks.com/becurious/tag/marketing-segmentation) - [medical decision making (1)](https://blog.beworks.com/becurious/tag/medical-decision-making) - [productivity (1)](https://blog.beworks.com/becurious/tag/productivity) - [research institute (1)](https://blog.beworks.com/becurious/tag/research-institute) - [scarcity mindset (1)](https://blog.beworks.com/becurious/tag/scarcity-mindset) - [science (1)](https://blog.beworks.com/becurious/tag/science) - [sdg (1)](https://blog.beworks.com/becurious/tag/sdg) - [sustainability goals (1)](https://blog.beworks.com/becurious/tag/sustainability-goals) - [targeting (1)](https://blog.beworks.com/becurious/tag/targeting) - [value propositions (1)](https://blog.beworks.com/becurious/tag/value-propositions) - [workplace (1)](https://blog.beworks.com/becurious/tag/workplace) See all [![BEworks](https://blog.beworks.com/hubfs/BEworks_February2020%20Theme/img/beworks_logo.png)](https://beworks.com/) - [About Us](https://beworks.com/about-us/) - [What We Do](https://beworks.com/what-we-do/) - [Knowledge Centre](https://beworks.com/knowledge-centre/) - [BEworks Academy](https://www.beworksacademy.com/) - [Events](https://beworks.com/events/) - [Join Us](https://www.beworkscareers.com/) - [Connect](https://beworks.com/connect/) - [Executive Working Session](https://beworks.com/executive-working-session/) - [BEworks Summit](https://beworks.com/summit/) - - - - © Copyright 2020 BEworks Inc