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BEworks in Business Insider on The Power of Ritual in Branding

Posted by BEworks on Jun 3, 2020 4:33:54 PM
BEworks

Featured Articles_Featured Article-1Brand recognition and building brand value are essential in a competitive and complex marketplace. This article penned by Nick Hobson, Nathaniel Barr (Scientific Advisor), and Kelly Peters (CEO and Co-Founder), considers an often-overlooked way that companies can approach brand strategy: rituals.

Read more to learn precisely what a ritual is in scientific terms, highlights of the behavioral science research on what makes rituals so powerful, and tangible insights about how to leverage this power toward your firm’s branding goals.

Featured Articles_Click Here - Brand

 

About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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