Behavioral Segmentation: A new approach to defining your customers

Adapted from A Cautious Tale of Market Segmentation: A Behavioral Perspective by Ada Le, Wardah ... Read More >>>

Turning Awareness into Action: The Future of the Sustainability Landscape

Imagine you work for a large corporation that has recently decided to take action in order to ... Read More >>>

A Psychological Approach to Journey Mapping

Imagine that you’ve been browsing around online for new healthcare insurance when you finally find ... Read More >>>

BEworks Conversations with Robert Beiser: Understanding Human Trafficking using Behavioral Science

Robert Beiser is the Director of the Strategic Initiative on Sex Trafficking at Polaris. Robert ... Read More >>>

BEworks Conversations with Bryan Pearson: Scientific Thinking and Curiosity in the Boardroom

Bryan Pearson is the Retail and Loyalty Marketing Executive, Former CEO and President of LoyaltyOne. Read More >>>

Lessons from Nudges to drive Flu Vaccinations – what can we apply to the COVID-19 Vaccine and beyond?

Vaccination has been a hot topic over the past year. When will they be ready? Are they safe? Are ... Read More >>>

Welcome to the BEworks team, Tirth Bhatt, M.A.

Welcome to the BEworks team! We’re excited to have Tirth Bhatt, M.A., join us as a Data Science ... Read More >>>

About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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