BEworks Conversations with Barbara Kahn: How to Cultivate and Sustain Customer Loyalty with the Barriers of COVID-19

Barbara Kahn is Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker ... Read More >>>

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Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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