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Behavioral Segmentation: A new approach to defining your customers

Adapted from A Cautious Tale of Market Segmentation: A Behavioral Perspective by Ada Le, Wardah ... Read More >>>

10

May

2022

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Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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Behavioral Segmentation: A new approach to defining your customers

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