Behavioral Segmentation: A new approach to defining your customers

Adapted from A Cautious Tale of Market Segmentation: A Behavioral Perspective by Ada Le, Wardah ... Read More >>>

Turning Awareness into Action: The Future of the Sustainability Landscape

Imagine you work for a large corporation that has recently decided to take action in order to ... Read More >>>

A Psychological Approach to Journey Mapping

Imagine that you’ve been browsing around online for new healthcare insurance when you finally find ... Read More >>>

BEworks in Behavioral Scientist on ‘Embracing the Era of the Augmented Worker’

As we march forward into the Fourth Industrial Revolution, not only are we seeing some industries ... Read More >>>

BEworks in Behavioral Scientist on Bringing Science to Burning Man

This article marks Kelly Peter’s (CEO and Co-Founder) contribution to a series on behavioral ... Read More >>>

About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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