Behavioral Segmentation: A new approach to defining your customers

Adapted from A Cautious Tale of Market Segmentation: A Behavioral Perspective by Ada Le, Wardah ... Read More >>>

A Psychological Approach to Journey Mapping

Imagine that you’ve been browsing around online for new healthcare insurance when you finally find ... Read More >>>

About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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