In early 2020, Behavioral Scientist asked leaders in the field to imagine what the next decade of behavioral science would hold. Many of the world’s leading behavioral scientists weighed in on this special section, such as George Loewenstein, Katherine Milkman, and Dilip Soman, and BEworks’ own Kelly Peters (CEO and Co-Founder) and Nathaniel Barr (Scientific Advisor).
Kelly’s contribution centered on how mandates in behavioral economics will grow more complex and more ambitious in the years to come, with BE helping not only serving as means to shift behaviors, but develop strategies that can help organizations be a greater force for good and adopt business practices that advance a stakeholder model of capitalism.
Nathaniel argued that behavioral science will, and must, be more creative and more technologically-advanced to tackle the many challenges that await in the next decade, with the field doing more to leverage art/design, and AI and big data than it has to date.
Read more to see their full thoughts, and the many other inspiring answers to the question of what is the future of behavioral science?
To read more: https://behavioralscientist.org/imagining-the-next-decade-future-of-behavioral-science/
