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BEworks in Behavioral Scientist on Bringing Science to Burning Man

Posted by BEworks on Jun 3, 2020 4:46:35 PM
BEworks

Featured Articles_Featured Article - drk blueThis article marks Kelly Peter’s (CEO and Co-Founder) contribution to a series on behavioral scientists at Burning Man, the temporary society marked by the descent of tens of thousands to the Nevada desert for transformation.

Kelly, as both a Burner and behavioral scientist, could not resist the urge to bring science to the desert, where she and Dan Ariely (Chief Behavioral Scientist and Co-Founder) ran a humble field experiment to “show how interesting social questions can be explored by scientific processes in even the harshest and most dynamic conditions.”

Read more to learn about the nature of their experiment, what it suggests about the transformative potential of Burning Man, and the ways that science can transcend the laboratory.

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About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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