---
title: BEworks in The Globe and Mail on ‘How investors can stay rational in irrational times’
description: BEworks in The Globe and Mail on ‘How investors can stay rational in irrational times’
image: https://blog.beworks.com/hubfs/Featured%20Articles_Cover.png
---

[![beworks](https://blog.beworks.com/hs-fs/hubfs/BEworks_February2020%20Theme/img/beworks_logo.png?width=324&height=104&name=beworks_logo.png "beworks")](https://beworks.com/)

- [About Us](https://beworks.com/about-us/) 
    - [Mandate](https://beworks.com/about-us/#mandate)
    - [Why We’re Here](https://beworks.com/about-us/#why_we_re_here)
    - [Founder’s Philosophy](https://beworks.com/about-us/#founders_philosophy)
    - [Team](https://beworks.com/about-us/#team_intro)
    - [Our Partners](https://beworks.com/about-us/#our_partners)
- [What We Do](https://beworks.com/what-we-do/) 
    - [Products & Services](https://beworks.com/what-we-do/#products-and-services)
    - [How We’re Different](https://beworks.com/what-we-do/#how-we-are-different)
    - [Our Approach](https://beworks.com/what-we-do/#our-approach)
    - [Testimonials](https://beworks.com/what-we-do/#testimonials)
    - [Working With Us](https://beworks.com/what-we-do/#working-with-us)
    - [Case Studies](https://beworks.com/what-we-do/#case-studies)
- [Knowledge Centre](https://beworks.com/knowledge-centre/) 
    - [COVID-19](https://beworks.com/covid-19/)
    - [Blog](https://blog.beworks.com/becurious)
    - [Case Studies](https://beworks.com/knowledge-centre/#case-studies)
    - [Press Releases](https://beworks.com/knowledge-centre/#press-release)
    - [In The Media](https://beworks.com/knowledge-centre/#in-the-media)
    - [Talks and Presentations](https://beworks.com/knowledge-centre/#talks_and_presentations)
- [What We Are Up To](https://beworks.com/what-we-are-up-to/)
- [Academy](https://www.beworksacademy.com/)
- [Research Institute](https://beworks.com/research-institute/)
- [Events](https://beworks.com/events/) 
    - [Upcoming Events](https://beworks.com/events/upcoming/)
    - [Past Events](https://beworks.com/events/past-events/)
- [Join Us](https://www.beworkscareers.com/)
- [Connect](https://beworks.com/connect/)

[![Beworks](https://blog.beworks.com/hubfs/BEworks_February2020%20Theme/img/beworks_logo.png)](https://beworks.com/)

X

English Japanese Spanish

# BEcurious

# BEworks in The Globe and Mail on ‘How investors can stay rational in irrational times’

Posted by [BEworks](https://blog.beworks.com/becurious/author/beworks) on Jun 3, 2020 3:06:35 PM

![BEworks](https://blog.beworks.com/hubfs/BEworks_Lockup-Square-02-1.png)

Share this post

- [Tweet](https://twitter.com/share)

![Featured Articles_Featured Article-1](https://blog.beworks.com/hs-fs/hubfs/Featured%20Articles_Featured%20Article-1.png?width=157&name=Featured%20Articles_Featured%20Article-1.png)In this article, David Lewis (Chief Client Officer), Kelly Peters (CEO and Co-Founder), and Dan Ariely (Chief Behavioral Scientist and Co-Founder) consider the economic fallout caused by a global pandemic, and consider the role of behavioral economics in managing mindsets when managing money in these trying times.  

Behavioral economics not only pinpoints biases that can tilt us toward poor choices, but it also provides directions for how to overcome them.  

A deeper understanding of the science of behavior can help preserve rationality in the ranks of financial professionals, and ensure that investors, too, keep their cool in challenging times. 

[**![](https://blog.beworks.com/hubfs/Featured%20Articles_Click%20Here.png)**](https://www.businessinsider.com/how-managers-have-to-adapt-to-work-from-home-force-2020-3)

[Featured](https://blog.beworks.com/becurious/tag/featured) , [investor](https://blog.beworks.com/becurious/tag/investor) , [news](https://blog.beworks.com/becurious/tag/news)

## About **BE***works*

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

## **![button 1-03-03](https://blog.beworks.com/hs-fs/hubfs/button%201-03-03.png?width=356&name=button%201-03-03.png)** **Stay up to date with the latest news**

![buttons-01](https://blog.beworks.com/hs-fs/hubfs/buttons-01.png?width=1278&name=buttons-01.png)

#### Recent Post

![Scarcity mindset may be affecting your financial decision-making](https://blog.beworks.com/hubfs/Scarcity%20Mindset%20Thumbnail.png)

04 Nov 2022

### [Scarcity mindset may be affecting your financial decision-making](https://blog.beworks.com/becurious/scarcity-mindset-may-be-affecting-your-financial-decision-making.-heres-what-you-can-do-about-it)

![Solving Patient Care Challenges Using a Psychological Approach](https://blog.beworks.com/hubfs/Blog%20Thumb-1.png)

23 Aug 2022

### [Solving Patient Care Challenges Using a Psychological Approach](https://blog.beworks.com/becurious/solving-patient-care-challenges-using-a-psychological-approach)

![Are your employees feeling burned out? Here are 5 reasons why](https://blog.beworks.com/hubfs/07.%20Thumbail.png)

06 Jul 2022

### [Are your employees feeling burned out? Here are 5 reasons why](https://blog.beworks.com/becurious/the-5-reasons-why-your-employees-are-feeling-burned-out)

![How to make a brand 'stick': The Heinz ketchup conundrum](https://blog.beworks.com/hubfs/Artboard%205-1.png)

26 May 2022

### [How to make a brand 'stick': The Heinz ketchup conundrum](https://blog.beworks.com/becurious/how-to-make-a-brand-stick-the-heinz-ketchup-conundrum)

![Behavioral Segmentation: A new approach to defining your customers](https://blog.beworks.com/hubfs/Artboard%204.png)

10 May 2022

### [Behavioral Segmentation: A new approach to defining your customers](https://blog.beworks.com/becurious/behavioral-segmentation-a-new-approach-to-market-segmentation)

[![View all blog posts](https://no-cache.hubspot.com/cta/default/4498340/f2f6cfe4-8a7c-4c83-8d09-c4007683ef4e.png)](https://cta-redirect.hubspot.com/cta/redirect/4498340/f2f6cfe4-8a7c-4c83-8d09-c4007683ef4e)

### Posts by Tag

- [beworks conversations (16)](https://blog.beworks.com/becurious/tag/beworks-conversations)
- [Featured (12)](https://blog.beworks.com/becurious/tag/featured)
- [finance (11)](https://blog.beworks.com/becurious/tag/finance)
- [BEworks Team (9)](https://blog.beworks.com/becurious/tag/beworks-team)
- [Published (7)](https://blog.beworks.com/becurious/tag/published)
- [Credit in the New Normal (6)](https://blog.beworks.com/becurious/tag/credit-in-the-new-normal)
- [Healthcare Series (5)](https://blog.beworks.com/becurious/tag/healthcare-series)
- [behavioral economics (5)](https://blog.beworks.com/becurious/tag/behavioral-economics)
- [news (5)](https://blog.beworks.com/becurious/tag/news)
- [investor (3)](https://blog.beworks.com/becurious/tag/investor)
- [marketing (3)](https://blog.beworks.com/becurious/tag/marketing)
- [Customer Experience (2)](https://blog.beworks.com/becurious/tag/customer-experience)
- [Partnerships (2)](https://blog.beworks.com/becurious/tag/partnerships)
- [carbon-neutral (2)](https://blog.beworks.com/becurious/tag/carbon-neutral)
- [energy (2)](https://blog.beworks.com/becurious/tag/energy)
- [investment (2)](https://blog.beworks.com/becurious/tag/investment)
- [psychology (2)](https://blog.beworks.com/becurious/tag/psychology)
- [sustainability (2)](https://blog.beworks.com/becurious/tag/sustainability)
- [vaccination (2)](https://blog.beworks.com/becurious/tag/vaccination)
- [COVID-19 (1)](https://blog.beworks.com/becurious/tag/covid-19)
- [Customer Journey Mapping (1)](https://blog.beworks.com/becurious/tag/customer-journey-mapping)
- [Psychological Journey Mapping (1)](https://blog.beworks.com/becurious/tag/psychological-journey-mapping)
- [Social Media (1)](https://blog.beworks.com/becurious/tag/social-media)
- [ai (1)](https://blog.beworks.com/becurious/tag/ai)
- [brand strategy (1)](https://blog.beworks.com/becurious/tag/brand-strategy)
- [branding (1)](https://blog.beworks.com/becurious/tag/branding)
- [burnout (1)](https://blog.beworks.com/becurious/tag/burnout)
- [business (1)](https://blog.beworks.com/becurious/tag/business)
- [carbon-negative (1)](https://blog.beworks.com/becurious/tag/carbon-negative)
- [consulting (1)](https://blog.beworks.com/becurious/tag/consulting)
- [consumer behavior (1)](https://blog.beworks.com/becurious/tag/consumer-behavior)
- [consumer personas (1)](https://blog.beworks.com/becurious/tag/consumer-personas)
- [diversity & inclusion (1)](https://blog.beworks.com/becurious/tag/diversity-inclusion)
- [earth day (1)](https://blog.beworks.com/becurious/tag/earth-day)
- [employee (1)](https://blog.beworks.com/becurious/tag/employee)
- [employee well-being (1)](https://blog.beworks.com/becurious/tag/employee-well-being)
- [environment (1)](https://blog.beworks.com/becurious/tag/environment)
- [heuristics (1)](https://blog.beworks.com/becurious/tag/heuristics)
- [incentives (1)](https://blog.beworks.com/becurious/tag/incentives)
- [loyalty (1)](https://blog.beworks.com/becurious/tag/loyalty)
- [market volatility (1)](https://blog.beworks.com/becurious/tag/market-volatility)
- [marketing segmentation (1)](https://blog.beworks.com/becurious/tag/marketing-segmentation)
- [medical decision making (1)](https://blog.beworks.com/becurious/tag/medical-decision-making)
- [productivity (1)](https://blog.beworks.com/becurious/tag/productivity)
- [research institute (1)](https://blog.beworks.com/becurious/tag/research-institute)
- [scarcity mindset (1)](https://blog.beworks.com/becurious/tag/scarcity-mindset)
- [science (1)](https://blog.beworks.com/becurious/tag/science)
- [sdg (1)](https://blog.beworks.com/becurious/tag/sdg)
- [sustainability goals (1)](https://blog.beworks.com/becurious/tag/sustainability-goals)
- [targeting (1)](https://blog.beworks.com/becurious/tag/targeting)
- [value propositions (1)](https://blog.beworks.com/becurious/tag/value-propositions)
- [workplace (1)](https://blog.beworks.com/becurious/tag/workplace)

See all

[![BEworks](https://blog.beworks.com/hubfs/BEworks_February2020%20Theme/img/beworks_logo.png)](https://beworks.com/)

- [About Us](https://beworks.com/about-us/)
- [What We Do](https://beworks.com/what-we-do/)
- [Knowledge Centre](https://beworks.com/knowledge-centre/)
- [BEworks Academy](https://www.beworksacademy.com/)
- [Events](https://beworks.com/events/)
- [Join Us](https://www.beworkscareers.com/)
- [Connect](https://beworks.com/connect/)
- [Executive Working Session](https://beworks.com/executive-working-session/)
- [BEworks Summit](https://beworks.com/summit/)

- <https://www.linkedin.com/company/beworks/?originalSubdomain=ca>
- <https://www.facebook.com/BEworksInc/>
- <https://www.instagram.com/beworksinc/>
- <https://twitter.com/beworks>

© Copyright 2020 BEworks Inc