BEworks Conversations with Nina Mažar: How Behavioral Science Can, and Should, Be Used in the Context of COVID-19

Nina Mažar is a Co-Founder of BEworks, Professor of Marketing at the Questrom School of Business at ... Read More >>>

BEworks Conversations with On Amir: How the pandemic will shape our perceptions and behavior now and in the future

On Amir is a Professor of Marketing at Rady School of Management, UC San Diego, and Associate Dean. ... Read More >>>

BEworks Conversations with Barbara Kahn: How to Cultivate and Sustain Customer Loyalty with the Barriers of COVID-19

Barbara Kahn is Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker ... Read More >>>

BEworks Conversations with Jonathan Howard: When business leaders might have more in common with ER doctors than they realize

Jonathan Howard is an associate professor of neurology and psychiatry at Bellevue Hospital and NYU ... Read More >>>

BEworks in Thrive Global on how Fair Selection and Promotion Leads to Happier, Healthier Employees

Finding ways to foster employee well-being is a priority for many firms today.   Read More >>>

BEworks in Behavioral Scientist on ‘Embracing the Era of the Augmented Worker’

As we march forward into the Fourth Industrial Revolution, not only are we seeing some industries ... Read More >>>

BEworks in Behavioral Scientist on Bringing Science to Burning Man

This article marks Kelly Peter’s (CEO and Co-Founder) contribution to a series on behavioral ... Read More >>>

BEworks in Behavioral Scientist Imagining the Next Decade of Behavioral Science

In early 2020, Behavioral Scientist asked leaders in the field to imagine what the next decade of ... Read More >>>

BEworks in Business Insider on The Power of Ritual in Branding

Brand recognition and building brand value are essential in a competitive and complex marketplace. ... Read More >>>

BEworks in The Globe and Mail on ‘How investors can stay rational in irrational times’

In this article, David Lewis (Chief Client Officer), Kelly Peters (CEO and Co-Founder), and Dan ... Read More >>>
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About BEworks

Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. This is our blog.

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